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How to Use AI to Serve Your Customers Better

Among the early benefits of artificial intelligence systems, machine learning and natural language processing have the potential to transform customer service processes that are too often frustrating for customers and expensive for web hosts and service providers. A number of tools are currently available to enable companies to overhaul their interactions with customers contacting them for help by telephone or over the internet.
Customer service or sales calls often require that customers listen to menus of options and provide information-sometimes more than once-before a company representative even begins helping them. This experience can cause frustration, even when successful in the end.
Advanced automation services leveraging AI provide an alternative approach. For example, chat and messaging services like Facebook Messenger and Kik offer chatbots, which simulate human conversation through AI. More than 100,000 chatbots were created in their first year of availability on Messenger, according to VentureBeat. A survey by Oracle found that 80 percent of companies will be using chatbots by 2020, Business Insider reports.
Below are some of the options web hosts and service providers can use to enhance customer service experiences, without making massive investments in call centers and teams of expert representatives. Each option emphasizes its delivery of real-time analytics, easy-to-use data dashboards, and support for multiple languages.
Amazon
The Amazon Lex

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